Boston- Today the Berkshire Delegation announced that the Massachusetts Office of Travel and Tourism has allocated $8,462,500 in regional tourism grants, including $942,248 in awards to three organizations in western Massachusetts.
The Massachusetts Office of Travel and Tourism administers the Regional Tourism Grants program in conjunction with the Department of Business and Technology. The grants were awarded based on a data-driven performance based formula. The awarded monies must be matched 1 to1 by nongovernmental funding procured by the respective Regional Tourism Councils. Each of the thirteen councils in the state will use the funds for marketing purposes, to attract visitors to the regions’ accommodations and attractions.
“MOTT does great work in promoting the tourism industry as a whole in the Commonwealth; but these grants allow the local councils to highlight the character and unique features that each region has to offer. The organizations from western Massachusetts have an intimate knowledge of what makes the area special and can use this funding and their familiarity to effectively promote tourism in this part of state,” stated Guyer.
The grants were awarded locally to the Franklin County Chamber of Commerce, which received $270,673; the Mohawk Trail Association was awarded $182,621; and the Berkshires Visitors Bureau which will receive $489,954.
“Western Massachusetts is a beautiful place to be a tourist and our Regional Tourism Councils work hard to effectively market local events, attractions and unique destinations,” remarked Downing. “These grants represent a significant investment in the Commonwealth’s creative economy and I am pleased that the Massachusetts Office of Travel and Tourism has awarded this funding.”
State Representative Bosley also commented on the grants saying, "I am very pleased that the state continues to invest in the tourism industry in the western part of the state. We have so much to offer visitors and it is encouraging that the visitor's bureau will have the necessary funds to advertise this fact. The visitor's bureau does a great job for our area and this continued funding is a tribute to their hard work."
For further information on the Massachusetts Office of Travel and Tourism and the Regional Tourism Councils please visit http://www.massvacation.com/industry/rtc.php .