Adams- State Senator Benjamin B. Downing (D-Pittsfield) and State Representative Daniel E. Bosley (D-North Adams) announce that the Massachusetts Office of Travel & Tourism awarded a $25,078 grant to the Berkshire Visitors Bureau’s Adams Visitors Center. The grant is funded through a $1 million earmark in the FY2008 budget to offset projected operational deficits of visitor information centers across the Commonwealth in the coming year.
“The Berkshire Visitors Bureau’s Adams Visitor Center continues to contribute to the strengthening creative economy in the region by promoting local attractions, venues and activities,” stated Downing. “The Center appeals to traditional visitors with its offering of brochures on nearly every Berkshire attraction and draws in new visitors with interactive technology. Keeping their doors open for potential visitors is vital to driving our tourist economy.”
Assistance from the visitor information center grant will help the Adams Visitor Center with operational costs, allowing them to focus their attention on their mission, which is to promote tourism within Berkshire County. The Berkshire Visitors Bureau works to increase the number, length and frequency of tourism visits to Berkshire County, and seeks to ensure a positive economic impact in the region by stimulating commerce.
"The Adams Visitor Center is the lynchpin of our tourism efforts for Berkshire County. They do a great job at telling our story. They let people know about our historic past, our cultural facilities, and our recreational amenities. This grant gives them the tools they need to promote the Berkshires. It attracts visitors and helps our economy. It also creates a pride in our area as people learn of our many natural and cultural activities and sites. That is why it is important for us to earmark such funds in our yearly budget," Rep. Bosley said.
Visitor information centers in Massachusetts operate at a loss because of restricted revenue opportunities. Recognizing the critical role that visitor centers play in marketing the state to potential tourists, the Legislature has historically earmarked funding to keep these vital centers afloat. The earmarked funding is made available through a grant application process established by the Massachusetts Office of Travel and Tourism.